Statement of Purpose

Practice Name: Moira Wong Orthodontics (MWO)
Service Type: Private Orthodontic and General Dental Practice
Location: 27A Kensington Church Street, London W8 4LL
📞 020 7368 6611
📧 info@moirawongorthodontics.co.uk
🌐 www.moirawongorthodontics.co.uk

Aims and Objectives

Moira Wong Orthodontics is a leading private dental practice in London, dedicated to providing high-quality Orthodontics and General Dentistry services for both children and adults.

We aim to:

  1. Provide excellent dental and orthodontic care using modern techniques and state-of-the-art equipment.
  2. Deliver services in a safe, professional, and welcoming environment that promotes comfort and confidence.
  3. Uphold the highest standards of infection prevention, patient confidentiality, and health and safety practices.
  4. Ensure all clinical and non-clinical staff are appropriately trained, qualified, and committed to continuous professional development.
  5. Foster a patient-centred approach, encouraging active participation in treatment decisions through clear communication and informed consent.
  6. Offer prompt and courteous service, focusing on preventative care to reduce the need for future treatment.
  7. Engage in continuous feedback, audit, and review to maintain and improve quality of care.

Regulated Activities Provided

Moira Wong Orthodontics is registered with the Care Quality Commission (CQC) to provide the following regulated activities:

  1. Treatment of Disease, Disorder or Injury
  2. Surgical Procedures
  3. Diagnostic and Screening Procedures

Services Provided

We offer a wide range of private dental services including:

Orthodontics

  1. Traditional metal and ceramic braces
  2. Clear aligners (e.g. Invisalign®)
  3. Early interceptive treatment for children
  4. Complex multi-disciplinary orthodontic planning

General Dentistry

  1. Routine dental examinations and hygiene
  2. Tooth-coloured fillings, crowns, bridges, and veneers
  3. Root canal therapy
  4. Teeth whitening and cosmetic treatments
  5. Preventive dentistry for all age groups

Periodontics (Gum Treatment)

  1. Diagnosis and treatment of gum disease
  2. Non-surgical and surgical periodontal therapy
  3. Maintenance programmes for periodontal health
  4. Patient education and plaque control strategies

Implant Dentistry

  1. Single and multiple tooth implants
  2. Full-arch implant restorations
  3. Implant-retained dentures
  4. Bone grafting and sinus lift procedures
  5. Collaboration with specialists for complex cases

Commitment to CQC Fundamental Standards

Moira Wong Orthodontics ensures compliance with the CQC’s key lines of enquiry, particularly around:

  1. Safe: High standards of infection control and cross-contamination prevention. Equipment is maintained and regularly serviced. Staff are trained in safeguarding and medical emergencies.
  2. Effective: Care is based on best clinical evidence and delivered by suitably qualified professionals. Treatments are regularly audited to monitor effectiveness and patient outcomes.
  3. Caring: Patients are treated with compassion, dignity, and respect. We ensure informed consent is obtained and that care is tailored to individual needs.
  4. Responsive: Appointments are made promptly, treatment plans are flexible, and all patient concerns or complaints are taken seriously and acted upon swiftly.
  5. Well-Led: Strong clinical and administrative leadership ensures a culture of transparency, learning, and continuous improvement.

Our Commitment to Patients

  1. We communicate clearly with patients, explaining all options and associated costs before treatment.
  2. We liaise with external providers and specialists when required, ensuring continuity of care.
  3. We treat all patients with honesty, integrity, and without discrimination, in a fully confidential and respectful manner.
  4. We maintain a clear and accessible complaints policy, ensuring that any concerns are resolved promptly and constructively.
  5. We regularly review our services based on patient feedback and performance audits.

Staff and Training

All staff at MWO:

  1. Are trained in core competencies including safeguarding, CPR, infection control, and data protection.
  2. Undertake regular Continuing Professional Development (CPD) exceeding General Dental Council (GDC) requirements.
  3. Participate in annual training reviews to ensure skills and knowledge remain current.
  4. Are supported in fostering a collaborative, supportive working environment that promotes high standards and accountability.

Monitoring and Continuous Improvement

We:

  1. Conduct regular internal audits (clinical, infection control, health & safety, record keeping)
  2. Seek and evaluate patient feedback via surveys and reviews
  3. Hold regular staff meetings and clinical governance reviews to identify areas for improvement
  4. Review this Statement of Purpose annually, or sooner if services or regulations change

Practice Values

  1. Patient First – Compassion, courtesy, and communication
  2. Excellence – High clinical standards and continuous learning
  3. Integrity – Ethical care in a transparent and honest environment
  4. Innovation – Embracing new technologies and evidence-based treatments
  5. Teamwork – Supporting each other to achieve the best outcomes